So everyone this week appears to be talking about the recent revelations/realisations by various parties in the RSS advertising field that some 2 years ago, Google quietly lodged an application for a patent on RSS advertising.
The problem with that? Google were neither the first, nor the only ones, doing RSS ads, and furthermore, they didn't actually reveal their product publicly till 6 months ago.
In this same time (i.e. the preceding couple of years), various other parties have been publicly testing their own RSS ad systems, engaging users to trial them and give feedback, and continually improving and expanding their technologies.
Now, call me naive, but isn't that the intention of the web? Share & collaborate, all-for-one & one-for-all?
Google's duplicity here, especially considering the hold they have over standard web ads already, makes me wonder if Gates has finally given up on his own decaying dinosaur, and has headed over to advise his more sprightly competitors now?
Tuesday, August 02, 2005
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